Cold emailing remains a powerful strategy for reaching new prospects, fostering meaningful connections, and boosting your sales.
If you want to increase the effectiveness of your cold email outreach, it’s important to leverage an email tool that perfectly suits your business requirements.
But, here’s the thing — there’s no shortage of cold email tools on the market. So, how do you decide which one is the right fit for you?
Well, that’s why we’re here! We’ve compiled 8 top cold email outreach tools that are designed to streamline your workflow and revolutionize the way you execute your email campaigns.
8 Best Cold Email Tools In 2024
Whether you’re looking to boost your response rates, personalize your outreach at scale, or simply save time, there’s a tool on this list for you!
lemlist is an all-in-one outreach solution that aims to help you enhance your email campaigns and increase response rates.
With its 450 million+ B2B lead database, you can find and reach out to buyer-ready prospects in just one click.
- Allows you to create highly personalized multichannel email campaigns using AI
- Helps you find your leads’ emails, and LinkedIn information within the platform
- Lets you personalize your emails using custom intro lines, images, dynamic landing pages, and more
- Provides an advanced warm-up and deliverability booster to help your emails land in your leads’ inboxes and not the spam folder
- Integrates with over 40 apps including CRMsc tools like HubSpot
- Provides cold email and workflow templates
- Standard: $59/seat/month ($50/seat/month billed annually)
- Pro: $99/seat/month ($83/seat/month billed annually)
- Enterprise: Custom
A 14-day free trial is available.
This next cold email tool allows you to easily schedule, personalize, send, and track cold emails and follow-ups for better results.
You can also Klenty to adjust your outreach on the fly by reordering steps in your email sequence, changing time and day delays between steps, and improving your messaging based on engagement data.
- Offers 120+ cold email and 50 follow-up email templates
- Allows you to personalize your emails with merge fields and liquid email templates
- Tells you which prospects to email, what emails to send, and when
- Provides advanced deliverability capabilities
- Lets you unlock prospects’ verified email and phone data with its B2B prospecting data platform, “Prospect IQ”
- Gives you access to reports to help you measure your email executions
- Startup: $60/user/month billed quarterly ($50/user/month billed annually)
- Growth: $85/user/month billed quarterly ($70/user/month billed annually)
- Pro: $125/user/month billed quarterly ($100/user/month billed annually)
- Enterprise: Custom
With Smartlead, you can effortlessly create campaigns, connect mailboxes, and auto-rotate messages in one click.
It allows you to warm up your emails using natural AI conversations so you can maximize your cold email’s inbox placement.
- Helps you scale your outreach across multiple channels including email, SMS, Twitter, WhatsApp, and more
- Offers custom email personalization tags that you can use to personalize first lines and subject lines
- Provides powerful cold emailing API infrastructure to help you auto-create and manage campaigns
- Allows you to track, manage, and reply to all your leads with a unified master inbox
- Offers smart email follow-up automation
- Provides detailed email analytics
- Basic: $39/month ($33/month billed annually)
- Popular: $79/month ($65/month billed annually)
- Pro: $94/month ($78/month billed annually)
A 14-day free trial is available for all plans.
Another cold email outreach tool, Saleshandy helps you personalize, automate, and scale your cold email campaigns with optimal deliverability.
It allows you to test up to 26 email variants with different subject lines, bodies, and CTAs to identify what works best for your targeted audience.
- Provides a checklist (Sequence Score) that shows cold email best practices and strategies
- Allows you to automate and personalize follow-ups
- Offers an email warm-up tool for high deliverability
- Helps you find potential customers and their contact details with its B2B Lead Finder
- Provides an email tracker to show you when and why prospects are opening your emails
- Lets you manage all your prospect’s conversations from a Unified Inbox
- Outreach Starter: $36/month ($25/month billed annually)
- Outreach Pro: $99/month ($74/month billed annually)
- Outreach Scale: $199/month ($149/month billed annually)
- Outreach Scale Plus: $299/month ($219/month billed annually)
A 7-day free trial is available for all plans.
GMass is a Chrome extension that turns your Gmail into an email marketing and cold email platform.
It offers mail merge capabilities with Google Sheets, making it easy for you to connect and send personalized mass emails using data from your spreadsheet.
- Offers accurate, actionable, and shareable email analytics
- Allows you to set automatic follow-up emails to send in a sequence until your recipient responds
- Lets you personalize your emails
- Offers a reply management system that helps you quickly find, sort, and respond to email responses
- Allows you to send behavior-based email campaigns
- Provides powerful scheduling tools that you can use to send Gmail mail merges
- Lets you build a mailing list right inside Gmail (using a Gmail search or label) and send personalized mass emails to that list
- Standard: $25/month
- Premium: $35/month
- Professional: $55/month
- Premium: $145/month
Mailshake is a powerful cold email tool that offers a wide range of features to streamline and automate your cold outreach campaigns.
With Milkshake, you can craft highly engaging, better-converting email campaigns using its AI email writer, SHAKEspeare.
- Provides a “Lead Catcher” that shows your most engaged leads so you can focus on leads that will convert
- Lets you send personalized cold emails
- Offers multiple deliverability tools including free email warm-ups
- Allows you to create and test multiple A/B segment variations for your email sequences
- Allows you to find prospects and automate your cold outreach with its Data Finder
- Automates personalized campaigns across phone, email, and social media platforms
- Sales Engagement: $58/month
- Team: Custom
- Unlimited: Custom
Woodpecker makes it easy for you to send targeted emails, automate follow-ups, achieve real responses from potential leads, and drive more sales.
This cold email tool offers detailed statistics to measure the success of your email campaigns, including open, click, and response tracking.
- Verifies your email list by checking for invalid email addresses
- Provides several cold email templates
- Lets you test different elements of your email and create your future email campaigns based on what works
- Allows you to create customized follow-up sequences that automatically respond to prospect actions
- Detects email delivery issues with its Deliverability Monitor
- Helps you stay within the sending limits of your email provider so you can avoid getting blocked
- Cold Email: Starts at $29/month (or $25/month billed annually)
Uptics uses automation and AI to help you land in your leads’ primary inbox, write compelling sales copy, and increase reply rates.
This cold email outreach tool warms up new email domains, prevents bounces, and offers numerous features that improve email deliverability.
- Automatically spreads your email sending volume across multiple inboxes
- Lets you use Spintax to dynamically change your email content
- Helps you craft compelling cold emails with an AI email writing assistant
- Provides a custom tracking pixel to track email opens and clicks
- Offers AI-powered A/B testing
- Provides a spam checker to remove words that trigger email client spam filters
- WarmUp: $25/month ($20/month billed annually)
- Prospect: $99/month ($79/month billed annually)
- Engage: $199/month ($159/month billed annually)
- Convert: $299/month ($239/month billed annually)
- Enterprise: Custom
A 7-day free trial is available for the Prospect and Engage plans.
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That’s a wrap! We hope you’ve found a tool from our list that suits your needs and your budget.
Now, while finding the right tool for your business is great, you’ll need continuous guidance so you can stay ahead on your journey to sales success.
That’s where Building Startups comes in.
By subscribing to our newsletter, you can access actionable tips that will help you harness the full potential of these tools and propel your outreach strategy to greater heights!
With his experience in backing successful ventures like Coffee Meets Bagel and Squire, Ajay is well-positioned to arm you with the knowledge you need to thrive in your outreach endeavors.