CRM for Startups in 2024: 5 Top Free and Paid Solutions

CRM for Startups in 2024: 5 Top Free and Paid Solutions

Startups are always on the lookout for powerful tools to nurture customer relationships, drive growth, and make their mark. What is the secret to achieving these aspirations? It’s all about finding the perfect Customer Relationship Management (CRM) solution.

We’ve rounded the top 5 CRM for startups in 2024, blending the best of free and paid options to help you find the correct CRM solution that aligns with your business needs.

What is CRM?

CRM, or Customer Relationship Management, is a software that empowers businesses to manage and analyze customer interactions throughout their lifecycle. It is the heartbeat of successful businesses, enabling them to build and nurture relationships, streamline processes, and boost productivity. For startups, CRM is the driving force behind achieving sustainable growth.

Benefits of CRM for Startups

CRM tools help startups efficiently manage customer interactions, offer insights for tailored marketing strategies, and enhance customer service for lasting relationships.

Benefits of CRM for Startups


  1. Efficient Data Management: CRM centralizes customer data, ensuring that you have a 360-degree view of your customers. This data-driven approach empowers you to make informed decisions.
  2. Enhanced Customer Engagement: CRM tools enable personalized interactions with customers, leading to improved customer satisfaction and loyalty.
  3. Streamlined Workflows: Automation within CRM simplifies repetitive tasks, freeing up valuable time for your team to focus on strategic initiatives.
  4. Data-Backed Insights: CRM systems provide valuable insights through analytics, helping you make data-driven decisions that can drive growth.
  5. Scalability: As your startup grows, a robust CRM system can scale with you, accommodating increased data and user requirements.

Key Features of a Great CRM

A great CRM should possess the following key features:

  1. Contact Management: Effectively manage customer information, interactions, and communication history.
  2. Sales Pipeline Management: Visualize and optimize your sales process to close deals more efficiently.
  3. Automation: Automate routine tasks, such as email follow-ups and lead assignments, to increase productivity.
  4. Analytics and Reporting: Access insightful data and reports to track performance and make data-driven decisions.
  5. Integration: Seamlessly integrate with other essential tools, like email, calendar, and marketing automation platforms.
  6. Mobile Accessibility: Ensure your CRM is accessible on mobile devices for flexibility and on-the-go access.

Testing and Evaluation

Before selecting a CRM for your startup, it’s crucial to test and evaluate each option to determine which aligns best with your needs. Consider factors like ease of use, scalability, and integration capabilities. Most CRM providers offer free trials, allowing you to explore the features and functionalities before committing.

The Top 5 CRM Solutions for Startups in 2023

1. HubSpot CRM

HubSpot CRM

HubSpot is a renowned Customer Relationship Management (CRM) platform designed to streamline business operations. It integrates various functionalities like sales, marketing, and customer service into a cohesive system. This integration makes HubSpot an invaluable asset for startups looking to efficiently manage and grow their customer base.


  • Scalable Functionality: Startups often face the challenge of evolving needs as they grow. HubSpot addresses this by offering scalable solutions. From basic CRM functions to more advanced tools, startups can customize their HubSpot experience to match their growth trajectory.
  • Intuitive User Experience: HubSpot stands out for its user-friendly interface. This simplicity is crucial for startups where time and resources are at a premium. The platform’s ease of use ensures that teams can quickly adapt and fully utilize its features without a steep learning curve.
  • Data-Driven Insights: In the fast-paced startup environment, making informed decisions is key to success. HubSpot provides comprehensive analytics tools that deliver insights into customer interactions, marketing campaign performance, and sales trends. These insights empower startups to make data-driven decisions, enhancing their strategies and improving outcomes.


  • Free CRM: Basic CRM features at no cost.
  • Marketing Hub: Starter ($50/month), Professional ($800/month), and Enterprise (£3,200/month).
  • Sales Hub: Starter ($50/month, 1 user), Professional ($400/month, 5 users), and Enterprise ($1,200/month, 10 users).
  • Service Hub: Similar pricing and user tiers as Sales Hub.
  • Growth Suite: Combines Sales, Services, and Marketing Hubs – Starter ($113/month), Professional ($1,200/month), and Enterprise ($4,200/month).

2. Salesforce CRM

Salesforce CRM

Salesforce CRM is a leading Customer Relationship Management platform renowned for its advanced capabilities and robust features. Designed to cater to businesses of all sizes, Salesforce stands out for its comprehensive approach to managing customer relationships, sales processes, and marketing campaigns. Its versatility and power make it a go-to CRM choice for startups looking to establish and grow their customer engagement efficiently.


  • Extensive Customization: Salesforce sets itself apart with its high degree of customization. Startups can tailor the platform to fit their unique processes and workflows. This flexibility allows startups to adapt the CRM to their evolving business models and customer engagement strategies.
  • Wide Range of Integrations: Salesforce’s ability to integrate with a myriad of other tools and platforms is a significant advantage. This connectivity ensures that startups can consolidate various business functions into a single, unified system, enhancing efficiency and reducing the complexity of managing multiple software solutions.
  • Advanced Analytics and AI: Salesforce is at the forefront of incorporating Artificial Intelligence (AI) and advanced analytics into its CRM. The platform’s AI component, Einstein, offers predictive insights, automates tasks, and helps startups make more informed decisions. This advanced technology empowers startups to stay ahead in a competitive market.


  • Starter: Approximately $27/user/month (billed annually) – Offers sales, service, and email outreach tools.
  • Professional: Approximately $86.40/user/month (billed annually) – A complete sales solution for any size team.
  • Enterprise (Most Popular): Approximately $178.20/user/month (billed annually) – A deeply customizable sales CRM for your business.
  • Unlimited: Approximately $356.40/user/month (billed annually) – The ultimate platform for growth.

These prices are converted from Euros and may vary slightly based on current exchange rates.

3. Zoho CRM

Zoho CRM

Zoho CRM is a dynamic Customer Relationship Management (CRM) platform, known for its affordability and versatility. It’s designed to cater to the diverse needs of businesses, especially startups. Zoho CRM excels in providing a suite of efficient tools for sales tracking, customer management, and marketing automation, making it a favored choice for startups seeking a balance between functionality and cost-effectiveness.


  • Affordable Pricing: One of Zoho’s most appealing aspects for startups is its cost-effective pricing structure. It offers a range of affordable plans, including a free version for small businesses or startups just beginning their journey. This affordability ensures startups can access quality CRM tools without straining their budgets.
  • User-Friendly Interface and Customization: This CRM is celebrated for its intuitive and easy-to-navigate interface. This user-friendliness, combined with extensive customization options, allows startups to tailor the CRM to their specific needs, simplifying processes and enhancing productivity.
  • Robust Integration and Automation Capabilities: It integrates seamlessly with various other Zoho products and third-party applications. This integration, alongside powerful automation features, streamlines business processes, allowing startups to focus more on growth and less on administrative tasks.


  • Standard: $12/user/month – Automates sales cycle.
  • Professional: $20/user/month – Boosts customer acquisition.
  • Enterprise: $35/user/month – Manages global CRM operations.
  • Ultimate: $45/user/month – Scales with BI capabilities.

4. Insightly CRM

Insightly CRM

Insightly CRM is a customer relationship management (CRM) platform that specializes in helping small to medium-sized businesses, including startups, manage interactions with customers and streamline their business processes. Known for its ease of use and focus on enhancing customer relations, Insightly offers a suite of tools that support sales, marketing, and project management, making it a popular choice among startups looking for an all-in-one CRM solution.


  • Project Management Integration: Unlike many other CRMs, Insightly uniquely integrates project management capabilities into its platform. This integration allows startups to not only manage customer relationships but also oversee projects and tasks within the same system, enhancing efficiency and collaboration.
  • Customizable Workflow Automation: Insightly offers extensive workflow automation tools. These tools enable startups to automate repetitive tasks in sales and marketing processes, saving time and reducing errors. Customization in automation helps startups tailor the system to their specific business processes, increasing overall productivity.
  • Advanced Reporting and Dashboard Features: Insightly provides comprehensive reporting and dashboard functionalities. These features give startups a detailed view of their sales and marketing performance, offering insights that can drive better decision-making and strategy refinement.


  • Plus Plan: $29 per user/month.
  • Professional Plan: $49 per user/month.
  • Enterprise Plan: $99 per user/month.

5. Streak


Streak CRM is a distinctive customer relationship management (CRM) tool that integrates directly into Gmail, offering a unique approach to CRM. Particularly suited for startups and small businesses, Streak turns the familiar Gmail interface into a powerful CRM system. This seamless integration is ideal for startups looking for a straightforward, no-frills approach to managing customer relationships and sales pipelines directly within their email.

Features :

  • Gmail Integration: Streak’s most notable feature is its native integration with Gmail. This integration allows startups to manage their CRM activities without leaving their inbox, simplifying workflow and saving time. The familiarity of Gmail reduces the learning curve, making Streak an accessible option for startups.
  • Customizable Pipelines and Views: This tool offers highly customizable pipelines that can be adapted to various business processes, including sales, fundraising, hiring, and project management. This flexibility ensures that startups can mold Streak to fit their unique business models and workflows.
  • Collaboration and Sharing Features: Streak facilitates easy collaboration among team members. Information about deals, communications, and tasks can be shared and accessed within Gmail, promoting transparency and teamwork. This feature is particularly beneficial for startups where team coordination is crucial.


  • Free: $0/user/month for individuals.
  • Solo: $15/user/month for single users.
  • Pro: $49/user/month for any sized business.
  • Pro+: $69/user/month, similar to Pro with more features.
  • Enterprise: $129/user/month for advanced business needs.

Integration and Pricing

Integration is a crucial aspect of CRM selection. Ensure that you pick a CRM that seamlessly integrates with your existing tools, such as email, calendar, and marketing platforms. As for pricing, evaluate the options available, keeping in mind your startup’s budget and long-term scalability.

Integration and Pricing


Find the Perfect CRM for Your Startup

Boost your startup’s success by selecting the ideal CRM for Startups with Whether it’s the comprehensive solutions of HubSpot, the advanced features of Salesforce, the affordability and flexibility of Zoho CRM, the targeted approach of Insightly, or the unique Gmail integration of Streak, we’ve got you covered.

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Started by a passionate entrepreneur, Ajay Yadav — founder of Roomi and co-founder of Simplified, with a mission to help budding startups find their footing in this ever-evolving marketscape. An investor in many successful ventures like Coffee Meets Bagel, Doorvest, and Squire, Ajay is here to share and guide you through your entrepreneurial journey.

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