Looking for the best CRM tools for email marketing in 2024?
You’re in the right place. With so many options out there, it’s tough to know which ones really deliver and align with your business needs. That’s why we’ve rounded up the top 8 CRMs that are not only feature-rich but also offer cost-effective pricing plans for start-ups.
These platforms are all about helping you connect with your audience in the most efficient and effective way possible. From advanced segmentation to automation that actually makes your life easier, we’ve got the insights you need to make an informed choice.
Let’s dive into what makes these CRMs the go-to for marketers looking to step up their email game.
Also read: CRM for Startups in 2024
8 Best CRM Software for Email Marketing
Here’s an analysis of the best CRM tools for email marketing as of 2024, based on a mix of established and emerging players in the market.
Remember, the best CRM for your business depends on your specific needs, budget, and the scale of your email marketing campaigns. It’s essential to consider these factors when choosing a CRM tool.
Let’s begin.
1. Salesforce CRM
Source: Salesforce CRM
Salesforce CRM is a robust platform that bridges the gap between data management and personalized customer communication. It harnesses the power of extensive customer insights to tailor email campaigns that speak directly to individual preferences and behaviors.
Features
- Enables precise targeting by segmenting customers based on detailed criteria, from demographics to interaction history.
- Crafts customized email paths for different segments, enhancing engagement through relevancy.
- Connects with Salesforce Marketing Cloud for streamlined campaign management and execution.
- Offers in-depth campaign analytics to monitor performance and tweak strategies for better outcomes.
- Automates email campaigns with triggered emails based on customer actions, ensuring timely and relevant communication.
- Supports testing different email versions to optimize subject lines, content, and send times for higher open and click-through rates.
Pricing
- Starter: $24 per user per month
- Professional: $80 per user per month
- Enterprise: $165 per user per month
2. HubSpot CRM
Source: HubSpot CRM
HubSpot CRM is a user-friendly platform designed to streamline and enhance email campaigns through deep integration with sales and marketing activities. It focuses on creating a seamless flow of information between all customer touchpoints, enabling businesses to deliver highly personalized and impactful email communications.
Features
- Offers a variety of customizable templates and a drag-and-drop editor for creating professional emails quickly.
- Automates email sequences based on user behavior, ensuring relevant follow-ups and nurturing leads effectively.
- Provides comprehensive insights into contact behavior, enabling personalized email content that resonates with each recipient.
- Allows marketers to test different email versions to identify the most effective messaging and design elements.
- Tracks email campaign performance with detailed reports on open rates, click-through rates, and conversions, helping to refine strategies over time.
Pricing
- Free trial available
- Starter: starts at $20 per month
- Professional: starts at $1600 per month
- Enterprise: starts at $5000 per month
3. Zoho CRM
Source: Zoho CRM
Zoho CRM offers a versatile and integrated approach to managing customer relationships and executing targeted email campaigns. It combines comprehensive customer data management with advanced email marketing features, enabling businesses to craft personalized communication strategies that resonate with their audience.
Features
- Facilitates the creation of targeted email lists based on customer data and behavior, allowing for more personalized campaigns.
- Integrates email campaign management within the CRM, enabling seamless execution and monitoring of email marketing efforts.
- Supports the automation of email campaigns based on specific customer actions or milestones, enhancing the relevance of communications.
- Offers A/B testing capabilities to help optimize email subject lines, content, and sending times for better engagement rates.
- Provides detailed analytics on email campaign performance, including open rates, click-through rates, and conversion rates, for continuous improvement.
Pricing
- Free plan available
- Standard: $12 per user per month (annual billing).
- Professional: $20 per user per month (annual billing)
- Enterprise: $35 per user per month (annual billing)
- Ultimate: $45 per user per month (annual billing)
4. ActiveCampaign
Source: ActiveCampaign
ActiveCampaign specializes in email marketing automation, making it an ideal choice for businesses focused on creating highly personalized customer journeys. It offers advanced features such as sentiment analysis AI, Facebook lead ads, split automations, and an automation map to help visualize workflows. ActiveCampaign is well-suited for growing businesses that need to integrate sophisticated marketing automation and CRM functionalities.
Features
- AI and Predictive Tools: Includes sentiment analysis AI and win probability AI to enhance customer interactions and sales predictions.
- Marketing and Sales Automation: Tools for automating marketing campaigns, sales processes, and customer interactions.
- Supports integrations with major platforms like Salesforce and Microsoft Dynamics 365.
- Automation Recipes and Email Templates: Offers over 800 pre-built automation recipes and 125+ email templates for various marketing campaigns.
- Provides automation across different channels and platforms, supporting a comprehensive omnichannel strategy.
Pricing
- Lite Plan: Starts at $29 per month (billed annually)
- Plus Plan: Starts at $49 per month (billed annually)
- Professional Plan: Starts at $149 per month (billed annually)
- Enterprise Plan: Starts at $259 per month (billed annually).
5. Infusionsoft by Keap
Source: Infusionsoft by Keap
Infusionsoft by Keap is a robust email marketing and sales platform designed for small businesses seeking to automate their marketing workflows and enhance customer engagement. It excels in creating personalized, scalable email campaigns that drive sales and strengthen customer relationships.
Features
- Automates complex email marketing campaigns, allowing for personalized follow-ups and behavioral triggered emails.
- Seamlessly integrates with the CRM functionality to provide detailed insights into customer actions, preferences, and history.
- Offers a range of customizable email templates that can be tailored to fit brand identity and campaign goals.
- Includes A/B testing capabilities to help identify the most effective email content, subject lines, and send times.
- Delivers comprehensive reporting on email campaign performance, including metrics on opens, clicks, and conversions, to inform strategy adjustments.
- Features lead scoring to prioritize leads based on their engagement and likelihood to convert, enabling targeted follow-up strategies.
Pricing
- Pro: $159 per month
- Max: $229 per month
6. Pipedrive CRM
Source: Pipedream CRM
Pipedrive CRM is engineered for simplicity and efficiency, making it a standout choice for sales-focused organizations looking to amplify their email marketing efforts. Its intuitive design and focus on sales pipelines seamlessly integrate with powerful email marketing tools, enabling businesses to nurture leads and close deals more effectively. With Pipedrive, users gain a clear overview of their sales activities and can tailor email campaigns to align with each stage of the customer journey.
Features
- Offers a range of customizable templates to quickly create professional-looking emails that match your brand.
- Provides real-time notifications when emails are opened or clicked, offering insights into recipient engagement.
- Enables the automation of email sequences based on pipeline stages or specific triggers, ensuring timely follow-ups.
- Seamlessly integrates with popular email platforms, allowing for efficient management of email campaigns directly from the CRM.
- Supports the personalization of emails based on contact information and past interactions, increasing the relevance and effectiveness of each message.
- Tracks the performance of email campaigns, giving insights into open rates, click-through rates, and conversion metrics to refine strategies.
Pricing
- Essential Plan: $9.90 per user per month
- Advanced Plan: $19.90 per user per month
- Professional Plan: $39.90 per user per month
- Power Plan: $49.90 per user per month
- Enterprise Plan: $59.00 per user per month
7. Microsoft Dynamics 365 CRM
Source: Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM in email marketing leverages its robust suite of business applications to offer a deeply integrated marketing solution.
By tapping into detailed customer insights and analytics, Dynamics 365 enables businesses to execute highly personalized and effective email marketing campaigns.
Dynamics 365’s strength lies in its ability to provide a 360-degree view of the customer, ensuring that every email campaign is aligned with the customer’s journey and overall business objectives.
Features
- Gathers comprehensive customer data across all touchpoints to inform targeted and personalized email marketing strategies.
- Allows for detailed segmentation of contacts based on behavior, demographics, and purchase history to tailor email campaigns.
- Offers tools for creating personalized email content that resonates with individual customers, enhancing engagement and response rates.
- Automates marketing processes and workflows, including email campaigns, to increase efficiency and consistency in communications.
- Seamlessly integrates email marketing with other channels for a cohesive and unified customer experience.
- Provides in-depth analytics and reporting tools to measure the effectiveness of email campaigns and make data-driven decisions.
Pricing
- Business Central Essentials: From $70 per user/month.
- Business Central Premium: From $100 per user/month.
8. Freshsales by Freshworks
Source: Freshsales
Freshsales by Freshworks in email marketing is designed to bring a refreshing simplicity and effectiveness to engaging leads and customers through email. It combines the power of a comprehensive CRM with targeted email marketing functionalities, enabling businesses of all sizes to nurture leads, engage with their audience, and close deals more efficiently.
Features
- Easily create and send personalized emails based on customer behavior, preferences, and past interactions.
- Offers real-time notifications when emails are opened or links are clicked, providing insights into recipient engagement.
- Automates repetitive tasks and sets up trigger-based emails to ensure timely and relevant communication with leads and customers.
- Enables precise targeting by allowing users to segment contacts based on various criteria, enhancing the effectiveness of email campaigns.
- Supports A/B testing of email campaigns to optimize subject lines, content, and send times for improved open and click-through rates.
- Tracks the performance of email campaigns within the CRM, offering insights into open rates, click-through rates, and overall campaign effectiveness.
Pricing
- Free plan available for up to 3 users.
- Growth Plan: $15 per user per month (billed annually)
- Pro Plan: $39 per user per month (billed annually)
- Enterprise Plan: $69 per user per month (billed annually)
Elevate Your Marketing Game: Discover, Engage, Succeed!
Finding the best CRM for email marketing in 2024 is crucial for marketers aiming to make a real impact. The 8 CRM software we’ve explored are your key to unlocking more efficient, impactful email campaigns.
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