10 Best CRM Software for Hotels [Free & Paid]

10 Best CRM Software for Hotels [Free & Paid]

From streamlining communication to enhancing guest satisfaction, CRM tools are pivotal in elevating the overall guest experience. In fact, stats show that hotels using specialized CRM software have seen a 20% increase in guest retention.

Whether you’re a boutique hotel, a sprawling resort, or a cosy bed-and-breakfast, choosing the right CRM software is crucial to building lasting relationships with your guests. In this guide, we unveil the best CRM solutions for your business to help you navigate through the diverse options available in the market.

Let’s get started!

Key Features to Look For in CRM Software for Hotels

As we evaluate CRM options, there are several essential features that hoteliers should prioritize:

  • Guest profile management: It should enable capturing detailed guest information, from contact details to preferences.
  • Reservation and booking integration: Should seamlessly connect with booking engines or real-time availability and rates.
  • Personalized marketing and communication tools: A good software should enable targeted outreach efforts from email campaigns to special offers.
  • Feedback and reputation management: It should aggregate guest reviews and feedback for continuous improvement.
  • Analytics and reporting: It should offer actionable insights into guest behaviour and operational performance.

10 Best CRM Software for Hotels [Free & Paid]

When selecting the best CRM software for hotels, both free and paid options, it’s essential to consider a range of criteria tailored to the unique demands of the hospitality industry. This list has been curated based on factors such as user-friendliness, customization capabilities, integration with other hotel management systems, scalability to suit various hotel sizes, and the quality of customer support.

1. Salesforce


Salesforce is a leading CRM platform, highly renowned for its scalability and rich feature set, especially in guest management. It is an ideal choice for large hotel chains and businesses seeking deep customization.

Key Features

  • Comprehensive CRM functionalities for sales, service, and marketing.
  • Customizable dashboards and reporting tools for data analytics.
  • Integration capabilities with a wide range of apps and services.
  • Cloud-based platform offering accessibility and scalability.
  • Advanced features for automation, AI, and application development.


  • Basic: $25/user/month
  • Advanced features available at higher tiers, going up to over $300/user/month.

2. HubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is an all-in-one sales and marketing platform known for its sales automation and AI-powered tools. It’s versatile and suitable for businesses of all sizes.

Key Features

  • Sales automation
  • AI-powered tools
  • Audience behavior analysis
  • Intuitive user interface
  • Excellent inbound marketing tools


  • Free plan
  • Starter: $18/month
  • Professional: $450/month
  • Enterprise: $1500/month

3. Experience CRM

Experience CRM

Experience CRM focuses on customer loyalty and offers robust concierge and segmentation tools. It’s best suited for hotels focusing on personalized guest experiences and loyalty programs.

Key Features

  • Customer loyalty focus
  • Concierge and segmentation tools
  • Integrated communication channels
  • Real-time analytics


  • Pricing details are typically provided on request, indicating customizable pricing solutions.

4. Freshsales


Freshsales is a CRM offering AI-powered insights and efficient lead management, ideal for small to medium-sized hotels. It centralizes customer data and streamlines various sales processes.

Key Features

  • AI-powered insights
  • Centralized customer data
  • Efficient lead management
  • Email tracking
  • Sales forecasting
  • Multiple pipeline management


  • Blossom: $12 per month
  • Garden: $25 per month
  • Estate: $49 per month
  • Forest: $79 per month

5. Copper


Copper is a CRM tool that integrates seamlessly with Google Workspace, focusing on lead management and task automation. It is best for businesses heavily using Google Workspace.

Key Features

  • Google Workspace integration
  • Efficient in lead management and tracking
  • Task automation
  • Intuitive interface
  • Good collaboration tools


  • Basic: $23 per month
  • Professional: $59 per month
  • Business: $99 per month

6. Guestfolio by Cendyn

Guestfolio by Cendyn

Guestfolio by Cendyn is tailored for guest profiling and excels in email marketing and survey management. It’s ideal for mid to large-sized hotels focused on enhancing guest personalization and engagement.

Key Features

  • Tailored for guest profiling
  • Strong in email marketing
  • Survey management
  • Customizable guest communications
  • Comprehensive analytics


  • Custom pricing is based on the size and needs of the hotel.

7. Guestware


Guestware specializes in guest recognition and loyalty management, offering real-time feedback mechanisms. It is particularly suited for hotels prioritizing guest loyalty and feedback management.

Key Features

  • Guest recognition
  • Loyalty management
  • Real-time feedback
  • Task automation
  • Issue tracking
  • Robust reporting tools


  • Custom-based on the hotel’s requirements.

8. Capsule CRM

Capsule CRM

Capsule CRM is a user-friendly and efficient customer relationship management tool. It is designed for small to medium-sized businesses and focuses on simplifying the management of business relationships, leads, and clients.

Key Features

  • Storage and sharing of contacts with colleagues.
  • Management of sales pipelines and generating reports on it.
  • Tracking of interactions with leads and clients.
  • Task and calendar management.
  • Integration with Microsoft 365, Google Workspace, and various third-party tools.
  • Projects functionality to manage customer inquiries or project-related work.

Pricing Plans

  • Free Version: Up to 2 users, 250 contacts, and 50MB storage.
  • Starter: $18/month (when paid annually), 30,000 contacts, and 10GB storage per user.
  • Growth: $36/month (annually), 60,000 contacts, 20GB storage per user.
  • Advanced: $54/month (annually), 120,000 contacts, 30GB storage per user.
  • Ultimate: $72/month (annually), 240,000 contacts, 50GB storage per user.

9. Agile CRM

Agile CRM

Agile CRM is a cloud-based customer relationship management (CRM) solution tailored for small to mid-sized businesses. It offers an integrated approach to managing sales, marketing, and customer service processes.

Key Features

  • CRM functionalities including contact and lead management.
  • Sales tracking with lead scoring and appointment scheduling.
  • Marketing automation features for email campaigns.
  • Telephony integration for enhanced customer communication.
  • Free version available for up to 10 users with basic CRM functionalities.


  • Free Plan: Available for up to 10 users.
  • Starter Plan: $8.99 per user per month.
  • Regular Plan: $29.99 per user per month.
  • Enterprise Plan: $47.99 per user per month.

10. Less Annoying CRM (LACRM)

Less Annoying CRM (LACRM)

Less Annoying CRM is a straightforward and user-friendly CRM tool designed specifically for small businesses. It focuses on providing essential CRM functionalities without the complexity and overhead of larger systems, making it ideal for small teams and businesses looking for an easy-to-use solution.

Key Features

  • Contact and lead management with unlimited contacts and companies.
  • Task management and calendar integration for organizing schedules and follow-ups.
  • Customizable pipelines for tracking sales and project progress.
  • Custom fields and tags for data organization.
  • Mobile access for managing CRM on-the-go.


  • $15 per user per month.
  • A 30-day free trial is available, allowing users to test the system before committing.
  • The pricing includes all features, 25GB of file storage per user, email logging, and free customer support.

The Right CRM Equates Your Hotel’s Growth – Find the Ideal CRM

From this exploration of the best CRM software for hotels, it’s clear that the right CRM solution can be a transformative asset for any hotel, regardless of size or scope. Diligently selecting and implementing a CRM system that aligns with your specific needs can unlock unparalleled efficiencies, deepen guest relationships, and drive sustainable growth.

Staying ahead in the hospitality industry means continuously evolving and adapting. It’s a landscape that never stands still, and neither should your strategies.

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